John Clarke steps down

I see that DJ John Clarke is stepping down as boss of 2FM leaving Dave Fanning to take over the mantle.

It would be interesting to see if Dave Fanning will ring in any changes to the schedule as John Clarke states that ‘the station is being overhauled next year and they’re no longer aiming to attract kids’. I would have thought that on some level that 2FM attracted children to their schedule, and that changing their remit would damage their listenership as the station has been losing some of its audience according to the last JNLR surveys.

2FM’s apparent re-focus comes as regional stations are aggressively marketing for younger audiences such as i-radio, Beat FM and Spin South West. We’ll have to wait to see what the Dave Fanning tenure will bring.


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